Where Are Pressure Points To Make Someone Fall

see Global Warming and the environment as a factor in the business?

Change your habits, acquire consciousness, sustainable ...

Today, much is said about global warming, carbon emissions into the atmosphere, the Clean Development Mechanism (CDM) and many other concepts that chase and try to mitigate the negative effects that have caused through our daily economic activities.

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However, these issues have been neglected by many companies to issues only, relating to Corporate Social Responsibility / Corporate, and advertising revenue. For example, carrying out reforestation, or donate some money for programs asisteciales, although these 2 measures are considered positive, have no real impact in mitigating the environmental impact of the company that implements, primarily because if you withdraw this support or program will create a major problem to be had.

Additionally, companies take policies of sustainability of the business, primarily focused on the Cost Saving (savings and reduction in cost) to promote gone directly to earnings.

is where the question arises: The cost savings is positive, thus saving resource intensive it is even more, is available as technology and methodologies to achieve, and can make a profit, then why this practice has been adopted by companies?

Day to day, in enterprises and in the public sector, reward practice processes waste focused on natural resources that organizations use, and those that optimize the productivity of resources, are views with bad eyes or penalized. HOW? here's an example:

Most businesses reflect the consumption of raw materials through the income statement, but now apply investment resources through the balance sheet.

This way of handling the above concept, become more efficient tax management, and although it is a distortion as it productive, more efficient fuel waste, that investing in systems to improve efficiency the consumption. Specifically, the path is well marked and can look forward with ease, but the companies continue to map is distorted.

Now, knowledge and the adoption and generation of "green" strategies that are based on compliance or willingness to generate a generalized type of property can not handle the transformation that is necessary for the economy and the change required is too large.

plans generated from traditional analysis and new approaches such as the Life Cycle Analysis, Economic Value Estimation, and strategy-2-Cradle Cradle McDonough for example, should focus to assess not only risk due to competition, but taking new risks that climate change will generate on the activity of enterprises, as warmer days and heat waves creating higher costs for the need for cooling, the risk of drought or floods, more or less precipitation, and the increase of communicable diseases by new vectors (means of dissemination or contagion)

The effects of climate on the organization's operations are completely visible in and should now be started and seen through the eyes of the strategies and not philanthropy.

companies must learn to develop strategies and policies that focus on productivity and competitiveness in the "investment" in charge of natural capital (Costanza 1994) and profit on this capital to generate income, not use capital for their productive activities, because this is finite and not renewable.