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The new marketing landscape quantitative.

In recent years, many books and articles that discuss the impact of causing the mathematical sciences in all aspects of modern life, from Science, art and health to the most fundamental activities of marketing.

The marketing math inico entering the business world at the beginning of the twentieth century, when the first direct response campaigns of companies focused their strategies on catalog sales, and Sears. Then came the first econometric models for measuring advertising impact. However, it is not until the nineties, with advances in computer technology applied to that reached by the large databases and centralized information. With these circumstances in the market, many companies went beyond the knowledge customers and began to analyze the transaction and its consumers, in order to generate segmentations and other statistical models applied to marketing. Today

digital revolution requires a platform that generates data permanently and allows anyone to be measurable in real time; arrived Math marketing on steroids. However, with this opportunity, also come new challenges.

The first is the expertise necessary to be able to handle new tools and techniques of data analysis. A quantitative multi-channel marketing team must include at least one search specialist, one on social media, web analytics, business planning, segmentation and other qualitative and quantitative research.

The second challenge is to prevent nearsightedness. Due to the needs of the digital world, where they must operate and react inmediiata, campaigns are optimized based on a very recent historical and can easily lose sight of the perspective of business in the medium and long term.

Anyway, I will continue to report more about this new marketing landscape quantitative. We welcome your comments. Greetings.

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Today I want to talk about what's new in Tapachula mosquito bracelets which runs through the evaporation of natural substances that act as disturbing sensory system of the mosquito and can not find easy prey. Active releases natural repellents, which are emitted by plants that repel insects, particularly mosquitoes, aroma lasts up to 2 weeks in constant contact with the environment, you can get to the pool, getting wet and not lose the effect.

The use to go outdoors or go camping on a farm or they can use to play soccer, because your sweat is easy to call mosquitoes.

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